Wednesday, July 20, 2011

SMS traffic still growing by leaps and bounds!


Research by Informa Telecoms and Media finds that global SMS traffic is expected to increase to 8.7 trillion messages in 2015 from 5 trillion messages in 2010, signaling a big opportunity for retailers and marketers alike. SMS revenues are expected to reach $136.9 billion in 2015 from $105.5 billion in 2010.

As forecasted by iPling, SMS is increasingly being used by banks and financial institutions, brands, retailers and transport providers to deliver alerts, information services, mobile marketing campaigns, appointment reminders, tickets, coupons, banking and payments, and loyalty programs. They are all finding that SMS is a quick and cost effective channel to spread the word.

If your company is still missing an SMS marketing strategy, send SOS IPLING to 99123 and together we will get you started right away.

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