Monday, December 16, 2013

SMS Marketing Tips for This Holiday Season and Beyond!

Here’s four ways you can begin implementing SMS marketing – whether it’s during the holiday season or beyond:

1) Get smart about sign-up incentives. Use in-store signage and QR codes to drive customers to sign up for SMS notifications. After customers scan a QR code, ask for permission to communicate with them via text messaging. Offering incentives such as coupons and exclusive products can help lock in new sign-ups.

2) Let customers dictate their messaging. Let subscribers pick what kind of information they receive via text and when. Newegg, a supplier of computer hardware, gives customers the choice of signing up for two types of alerts – “Daily Shell Shocker” and “Mobile Insider Deals” – both of which offer deals or other specials. The big difference between these alerts is frequency. By allowing customers to choose what type of content to receive and when, retailers improve engagement and, ultimately, sales.

3) Tap into SMS coupons. Get a coupon when you check out from the grocery store and it’s likely to end up in the trash within the hour; SMS coupons, on the other hand, hold far more potential for digital marketers long-term. According to a recent survey by RadiumOne, 42 percent of customers say they prefer receiving coupons via SMS. It’s important for retailers to remind customers that they can receive coupons and loyalty cards via SMS. One popular service is Passbook, which aggregates a user’s coupons, gift cards and event tickets – and can deliver them via SMS.

4) Turn text alerts into a competitive advantage. Savvy retailers like Amazon keep customers apprised of an order’s shipping status. These SMS alerts satisfy demanding customers and can reduce call-center costs. Brands that deliver on the promise of holiday delivery build loyalty. For example, Schwan’s, the online grocery service, sends SMS notifications to opted-in customers as a reminder about when their food delivery will arrive at their home. Schwan’s expects this program to be especially important during the holidays when its customers will be entertaining more than ever while still juggling their busy schedules.

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