Tuesday, May 29, 2012

Mobile payments in emerging markets? iPling and Gartner agree SMS is the way to go.


Research from Gartner says that this year will see more than $171.5 billion in mobile payment transactions — a rise of over 60 percent on 2011′s $105.9 billion — with 212.2 million people (up 32 percent from 160.5m in 2011) using some form of mobile payment service. And what’s fuelling the rise? Despite the rise of smartphones, it’s legacy-based services like SMS and web-based transactions.

Longer term, Gartner believes that transactions will reach a volume of $617 billion by 2016 — with average growth slightly slowing down to around 42 percent — with 448 million users using such services. SMS, Gartner research director Sandy Shen notes, remains the “dominant” access technology for making payments in developing markets.

Tags

ipling (40) iPhone (22) Mexico (10) apple (10) instant classifieds (9) mobile (8) new york times (8) latin america (7) macworld (7) iphone 2.0 software (6) iphone app (6) 3g iphone (5) location-based services (5) sms (5) 2008 wwdc (4) anunciate al instante (4) ipling instant classifieds (4) mexico city (4) sdk (4) telcel (4) treasure hunt (4) itunes (3) mobile social networking (3) press release (3) 3G (2) Back to school (2) Expo Seguridad 2011 (2) Michael arrington (2) Mobile Marketing Campaign (2) app store (2) beta (2) download (2) find and be found (2) innovation (2) iphone software (2) launch (2) manuel (2) mobile application (2) private placement (2) san francisco (2) san francisco chronicle (2) social network (2) text message (2) uk (2) wall street journal (2) web app (2) wwdc 2008 (2) 2011 (1) 2013 Prices (1) CTIA (1) Canada (1) Cell phone world usage (1) Chedraui (1) Chedraui SMS campaign (1) Corporate accounts (1) Cross-border (1) Groupon (1) Happy Holidays (1) JOSEFINA SMS group (1) Jorge Guzman Herrmann (1) Jud (1) LOI (1) Latin America SMS (1) Mexico City Police (1) Mobile OS market share (1) OECD (1) OnlineSchools infographic (1) Printed ads (1) Publimetro (1) QA (1) SMS Marketing video (1) SMS Mexico MIT (1) SMS Tips (1) SMS global growth (1) SMS groups (1) SMS infographic (1) Sam's Club Mexico (1) San Francisco Giants (1) Spain (1) Speak up! (1) Subway (1) UCLA (1) Verizon Wireless (1) YA campaign (1) Zip Code filters (1) alwayson (1) android (1) anthony ha (1) barcelona (1) bell labs (1) best practice (1) better than being there (1) bill gates (1) bridge loan (1) broadband (1) business week (1) carlos slim (1) carrier (1) certificate (1) china (1) clinton (1) cnet (1) company to watch (1) comscore (1) conference (1) david pogue (1) demo fall 2010 (1) device (1) dow jones (1) draper fisher jurvetson (1) ecommerce (1) economic panic (1) electronic payment (1) enterprise mashups (1) entrepreneurs (1) ericsson (1) fortune.com (1) forum (1) funding (1) gee rittenhouse (1) global 250 (1) google (1) google trader (1) gps (1) graphic design (1) grassroots campaign (1) gumiyo (1) houston berry (1) htc (1) iPling's find and be found launch (1) investment bank (1) ipad (1) ipod touch (1) italian (1) janet rae-dupree (1) jobrooster (1) killerstartups (1) language (1) languages (1) latino (1) lbs (1) live chat (1) location awareness (1) london (1) loopt (1) mac os (1) market penetration (1) marketing (1) mccain (1) microsoft (1) migrants (1) milestone (1) mit (1) mobile interface (1) mobile marketing (1) mobile video (1) mobile world congress (1) mobileme (1) nasdaq (1) new features (1) new year (1) obama (1) office (1) partnership (1) pew internet and american life project (1) philip elmer-dewitt (1) pling (1) pling tweet twitter (1) portuguese (1) presidential election (1) prototype (1) research (1) review (1) richest man (1) scott forstall (1) sequoia capital (1) service outage (1) shopping (1) skyhook wireless (1) slides (1) smart phone (1) sms applications (1) social media spam (1) sony (1) spime (1) spread the word (1) sprint (1) square (1) stanford (1) steve ballmer (1) steve jobs (1) steve jurvetson (1) stickers (1) surface (1) techcrunch (1) telesensing (1) testing (1) text app (1) timothy hay (1) tip (1) tom krazit (1) touch screen (1) touchflo (1) unlocked (1) v1.0 (1) venture capital (1) venturebeat (1) venturewire (1) verizon (1) version 1.2 (1) viral infographic (1) vodafone (1) walt mossberg (1) web 2.0 (1) web 2.0 expo (1) what we're reading (1) windows 7 (1) women (1) worldwide developer conference (1) worldwide texting stats (1) zumobi (1)