More Attention to SMS Apps

The fantastic new iPad takes mobile connectivity to a new level - but at the same time, it's interesting to see more companies focusing on the opposite end of the market, people with less sophisticated mobile devices. The advantage of this strategy: it reaches deep into the population, bringing benefits to those for whom cutting-edge devices are either too expensive or too complex.

We've noticed a mini-boom in recent months in text-message apps from companies that recognize the opportunity of empowering the masses, similar to iPling's Instant Classified service. For example, Bank of America now offers Text Banking. Another company on our radar, Gumiyo,  has a platform for mobile marketing via SMS. The takeaway: keep it lightweight and simple. We love the breathtaking iPad, but sometimes a quick text message is all you need!