¡ya! It's Spanish for done!
The word ¡ya! is the theme for the official Spring launch of our classifieds service in Mexico City.
It's really short and full of meaning. Perfect for the crowd we are going after.
Our spin... if you want to buy, sell, promote a service, find someone, etc. with iPling you are done before you know it. Go ahead, give it a try... it's so simple.
But wait... there is more. ¡ya! is often used to say "enough already!", and we are certainly taking advantage of this meaning too. Our campaign highlights how iPling can help replace all those street signs that visually pollute Mexico City (there are home made signs and graffiti literaly on every street) and how by using iPling we are all transforming an industry that is so paper intensive.
We are on track for our April launch and look forward to sharing the advertising collateral, even if in Spanish, on this blog soon. And don't worry, when press time comes we'll be sure to use recycled paper only ;)