Sunday, November 15, 2009

OECD: Moblie Platform Fueling E-Commerce Growth

In the What We're Reading category, couldn't have said it better ourselves: According to a new OECD report, e-commerce is booming globally even as in-store commerce falls victim to hard economic times. In fact, OECD says, the global financial crisis has fueled e-commerce growth. A big driver and area of future growth: mobile e-commerce. The report, "Empowering E-Consumers," observed the phenomenon worldwide, in Europe, North America, and Asia.

The growth isn't limited to sales of new merchandise. In the US, the study says, the average e-tailer sales growth this year is 11% - but Craigslist expects twice as much, 23%. Here are links to the 47-page report and AFP's article summarizing it.

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