On the iPling reading list this week: from the New York Times, "It’s No Time to Forget About Innovation." Author Janet Rae-Dupree comments that while the process of innovation may appear inefficient and therefore be a tempting target for budget cuts during economic downtime, it's actually a critical component of future success that must be judiciously nurtured.
- Foster "a companywide atmosphere of innovation--encouraging everyone to take risks and to think about novel solutions, from receptionists to corner-suite executives"
- Instill "five core values to entrench innovation in the corporate mind-set: questioning, risk-taking, openness, patience and trust." Use all five together; you can't pick and choose
- "Companies that survive are those that keep creativity and innovation foremost"